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Bridget G. Hurd

With more than 25 years of progressive experience in communications, community relations, corporate giving, and diversity and inclusion, Bridget Hurd has worked in the health care industry helping to facilitate stronger linkages among the community and health care institutions and fostering a culture of inclusion in the health care community and among employees.

Ms. Hurd is the Chief Diversity Officer and vice president, Diversity and Inclusion, at Blue Cross Blue Shield of Michigan where she is responsible for leading and executing the corporate diversity and inclusion strategy and shaping a BCBSM culture of inclusion that emphasizes the recognition, understanding, and acceptance of the differences and similarities in people and that is culturally competent in providing services to its members and customers.  She facilitates the Diversity Leadership Council and oversees diversity and cultural competency learning opportunities for employees and 10 employee resource networks. Ms. Hurd is also responsible for leading the Health Disparities Action Team focusing on systemic approaches to addressing health and health care disparities. She also cultivates strong stakeholder relationships and partnerships in diverse and ethnic communities. Ms. Hurd currently represents Blue Cross on the Michigan Coronavirus Task Force on Racial Disparities, appointed by Governor Gretchen Whitmer in April 2020. She is a recipient of the DentaQuest 2020 Health Equity Heroes award which recognizes the work of individuals working to achieve equity during this time of coronavirus.