Image of Social Media: It’s a Credibility Strategy. Not a Business Strategy.
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Social Media: It’s a Credibility Strategy. Not a Business Strategy.

Total Credits: 1 including 1 Business Management & Organization - Non-technical

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Category:
ACPEN Industry Institute |  Technology |  Practice Management
Faculty:
Jill Schiefelbein
Course Levels:
Basic
Duration:
1 Hour
License:
Access for 30 day(s) after program date.
Please Note: Programs with a ☾ insignia begin after 5pm or air on the weekend.
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Description

Do you need to be on social media? Maybe. How we communicate in the digital landscape impacts how potential clients find us, how word-of-mouth-referrals review us, and how existing customers connect with us. In this session we’ll discuss the choice to be on social, how to manage social media should you choose to embark on this plan, and you’ll learn how—in a single day—you can create a social strategy that will last for an entire year. 

Basic Course Information

Learning Objectives
  • Understand how being on social and not being active is harming, not helping, your business
  • Learn a strategy for rapidly creating content that will make your business consistent in the social space
  • Gain tools and insights to help your business utilize social media and the digital space in the way that fits your organization best

Major Subjects
  • business development
  • sales
  • marketing
  • social media
  • digital media

Course Materials

Important CPE Credit Information_READ BEFORE WEBCAST UPDATED (0.47 MB) Available after Purchase
Slides Handout (3.3 MB) Available after Purchase

Faculty

Jill Schiefelbein Related seminars and products: 22

Jill Schiefelbein, The Dynamic Communicator(R), thrives at the intersection of communication, education, and technology. From analyzing classified documents obtained from military raids of terrorist camps to assess jihad messaging strategies, to teaching business communication for 11 years at the largest university in the country, to starting and managing an online education office serving 60,000+ students, to her own award-winning entrepreneurial ventures, Jill successfully creates and executes communication strategies help people and companies solve problems, retain and develop consumers, and enhance the bottom line.

Jill is co-author of the textbook Business and Professional Communication in the Global Workplace, has a widely viewed presence on YouTube, and is an official video partner and contributing writer for Entrepreneur(R). Her next book, Dynamic Communication: Strategies to Grow, Manage, and Lead Your Business, will hit bookstores in May 2017. Learn more at http://thedynamiccommunicator.com and follow Jill on Twitter @dyanmicjill.

Dates

Wed, Nov 13, 2019 - 01:00p to 02:00p EST
Mon, Nov 25, 2019 - 03:00p to 04:00p EST
Wed, Dec 04, 2019 - 09:00a to 10:00a EST
Sat, Dec 21, 2019 - 11:00a to 12:00p EST
Fri, Jan 10, 2020 - 02:00p to 03:00p EST
Thu, Jan 30, 2020 - 04:00p to 05:00p EST
Wed, Feb 05, 2020 - 10:00a to 11:00a EST
Mon, Feb 17, 2020 - 12:00p to 01:00p EST
Fri, Mar 06, 2020 - 01:00p to 02:00p EST
Thu, Mar 19, 2020 - 03:00p to 04:00p EDT
Tue, Apr 07, 2020 - 09:00a to 10:00a EDT
Wed, Apr 29, 2020 - 11:00a to 12:00p EDT
Fri, May 01, 2020 - 02:00p to 03:00p EDT
Wed, May 27, 2020 - 04:00p to 05:00p EDT
Wed, Jun 10, 2020 - 10:00a to 11:00a EDT
Fri, Jun 26, 2020 - 12:00p to 01:00p EDT

Additional Info

Basic Course Information

Prerequisites None
Advanced Preparation None
Designed For Anyone responsible for marketing and public image strategy (biz owners, managers, etc.)
Original Recording Date 10/17/2019
Yellow Book No
Course Developer Jill Schiefelbein
Date Added to Catalog 09/30/2019

Additional Information

Complaint Resolution Policy Please contact Anne Taylor for any complaints. anne.taylor@acpen.com, (972-377-8199).
Official Registry Statement

Business Professionals' Network, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org


Instructional Delivery Method Group Internet Based
Course Registration Requirements Online Registration
Refund/Cancellation Policy Please contact the ACPEN help desk 1-877-602-9877 or help@acpen.com if you wish to cancel your attendance for a previously purchased webcast and are requesting a refund or transfer.

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