Social Media: It’s a Credibility Strategy. Not a Business Strategy.
Total Credits: 1 including 1 Business Management & Organization - Non-technical
- Average Rating:
- 44
- Categories:
- ACPEN Industry Institute | Practice Management | Technology
- Faculty:
- Jill Schiefelbein
- Course Levels:
- Basic
- Duration:
- 1 Hour
- License:
- Expires 40 day(s) after program date.
Description
Do you need to be on social media? Maybe. How we communicate in the digital landscape impacts how potential clients find us, how word-of-mouth-referrals review us, and how existing customers connect with us. In this session we’ll discuss the choice to be on social, how to manage social media should you choose to embark on this plan, and you’ll learn how—in a single day—you can create a social strategy that will last for an entire year.
Basic Course Information
Learning Objectives- Understand how being on social and not being active is harming, not helping, your business
- Learn a strategy for rapidly creating content that will make your business consistent in the social space
- Gain tools and insights to help your business utilize social media and the digital space in the way that fits your organization best
Major Subjects
- business development
- sales
- marketing
- social media
- digital media
Course Materials
| Important CPE Credit Information_READ BEFORE WEBCAST UPDATED (0.47 MB) | Available after Purchase | ||
| Slides Handout (3.3 MB) | Available after Purchase | ||
Faculty
Jill Schiefelbein Related Seminars and Products
Jill Schiefelbein is an award-winning entrepreneur, author, and communication strategist. She taught business communication at Arizona State University for 11 years before venturing into entrepreneurship. Jill’s business, The Dynamic Communicator®, helps organizations navigate the physical and digital communication spaces to attract customers, increase sales, and lead more impactful teams. Her latest book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business hit stores March 2017. Jill is currently pursuing her doctorate degree at the University of South Florida's Muma College of Business, where she's studying the impact of artificially intelligent video avatars in the customer experience lifecycle in business-to-business sales--an exciting new field of study at the intersections of synthetic media, communication, and relational commerce.
Additional Info
Basic Course Information
Prerequisites NoneAdvanced Preparation None
Designed For Anyone responsible for marketing and public image strategy (biz owners, managers, etc.)
Original Recording Date 10/17/2019
Yellow Book No
Course Developer Jill Schiefelbein
Date Added to Catalog 09/30/2019
Additional Information
Complaint Resolution Policy Please contact Anne Taylor for any complaints. anne.taylor@acpen.com, (972-377-8199).Official Registry Statement
Business Professionals' Network, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org
Instructional Delivery Method Group Internet Based
Course Registration Requirements Online Registration
Refund/Cancellation Policy Please contact the ACPEN help desk 1-877-602-9877 or help@acpen.com if you wish to cancel your attendance for a previously purchased webcast and are requesting a refund or transfer.
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