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Social Media: The Bare Necessities

Total Credits: 1 including 1 Communications and Marketing - Non-technical

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Human Resources |  ACPEN Industry Institute |  Technology
Jill Schiefelbein
Course Levels:
All Levels
1 Hour
Access for 30 day(s) after program date.

Please Note: Programs with a ☾ insignia begin after 5pm or air on the weekend.


Social media has become a ubiquitous phenomenon in our business world. However, just because it exists is not a good reason to use it. This workshop is designed to give you an overview of the social media landscape to help you decide if you want to engage with and on social media and, if so, what channel(s) are most strategic for you and your business. The workshop ends with a simple framework to help you use social media as a credibility strategy for your business, giving you a strategy for creating a year's worth of social media content in a single day.

Basic Course Information

Learning Objectives
  • Gain an overview of the primary social media channels and the pros/cons of each
  • Get insights as to why you may or may not want to be on various social media channels for your business
  • Learn how to create a bare-bones social strategy to give your sites credibility

Major Subjects
  • Communication
  • Social Media
  • Marketing
  • Publicity
  • Public Relations
  • Business Strategy

Course Materials


Jill Schiefelbein's Profile

Jill Schiefelbein Related seminars and products

Jill Schiefelbein is an award-winning entrepreneur, author, and communication strategist. She taught business communication at Arizona State University for 11 years before venturing into entrepreneurship. Jill’s business, The Dynamic Communicator®, helps organizations navigate the physical and digital communication spaces to attract customers, increase sales, and lead more impactful teams. Her latest book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business hit stores March 2017. Jill is currently pursuing her doctorate degree at the University of South Florida's Muma College of Business, where she's studying the impact of artificially intelligent video avatars in the customer experience lifecycle in business-to-business sales--an exciting new field of study at the intersections of synthetic media, communication, and relational commerce.


Tue, Jul 12, 2022 - 03:00pm to 04:03pm EDT
Sat, Jul 30, 2022 - 04:00pm to 05:03pm EDT
Thu, Aug 11, 2022 - 10:00am to 11:03am EDT
Mon, Aug 29, 2022 - 11:00am to 12:03pm EDT
Fri, Sep 02, 2022 - 12:00pm to 01:03pm EDT
Tue, Sep 20, 2022 - 02:00pm to 03:03pm EDT
Mon, Oct 03, 2022 - 03:00pm to 04:03pm EDT
Fri, Oct 28, 2022 - 04:00pm to 05:03pm EDT
Wed, Nov 02, 2022 - 10:00am to 11:03am EDT
Tue, Nov 29, 2022 - 11:00am to 12:03pm EST
Tue, Dec 06, 2022 - 12:00pm to 01:03pm EST
Fri, Dec 16, 2022 - 02:00pm to 03:03pm EST
Fri, Dec 23, 2022 - 03:00pm to 04:03pm EST

Additional Info

Basic Course Information

Prerequisites None
Advanced Preparation None
Designed For Business Professionals
Original Recording Date 05/2022
Yellow Book No
Course Developer

Jill Schiefelbein

Date Added to Catalog 05/26/2022

Additional Information

Complaint Resolution Policy

Please contact Anne Taylor for any complaints., (972-377-8199). 

Official Registry Statement

Business Professionals' Network, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

Instructional Delivery Method

Group Internet Based

Course Registration Requirements

Online Registration

Refund/Cancellation Policy

Please contact the ACPEN help desk 1-877-602-9877 or if you wish to cancel your attendance for a previously purchased webcast and are requesting a refund or transfer. 

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